Meet DeAnna

I’m DeAnna Whalen, founder of DL Whalen, a strategic marketing and communications consultancy helping schools, nonprofits, and growing organizations tell their story with more clarity, confidence, and heart.

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For more than 20 years, I have led marketing strategy, brand storytelling, campaign development, communications, and creative execution across organizations including Procter & Gamble, GlaxoSmithKline, MetLife, and healthcare leadership.

My experience has taught me that strong marketing is never just about making something look good. It is about understanding the audience, clarifying the message, and creating work that helps people care, connect, and take action.

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DL Whalen is built for organizations that may not have a full marketing team, but still need thoughtful, polished, and practical support. From a quick-turn flyer or website refresh to a broader campaign or strategic communications plan, I help bring the pieces together so every message feels more connected and intentional.

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The goal is simple: turn the moments that matter into momentum that moves your organization forward.